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In your 20s & 30s
build the habit early
Collagen production begins to slow in the mid-twenties, even if changes are not yet visible. Early support helps maintain skin structure and build a simple daily habit.
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In your 40s
support through the shift
During perimenopause, declining oestrogen can accelerate collagen loss. Skin loses elasticity, hair becomes finer, nails more brittle, joints stiffer. Daily collagen support helps maintain that structure, in how you look and how you move.
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In your 60s+
maintain what you have
In the first years following menopause, women can lose up to 30% of their skin collagen. At this stage, it's more about maintaining what you have. Many women in their 60s say the joint and mobility improvements matter as much to them as the skin and hair changes.









