At Omvits we believe that nature's resources should be used responsibly while leaving the smallest possible impact on the planet. Fish oil - which currently accounts for the majority of Omega-3 supplements available on the market - is unsustainable in the long term. Our current fish stocks simply cannot handle the growing demand for Omega-3.
You may think that only vegetarians and vegans would benefit from an alternative to fish oil, however, there are good reasons for anyone concerned about their own well-being or the well-being of our planet to consider an alternative...
The oceans are more polluted today than they have ever been. The contaminants, toxins and heavy metals are absorbed by organisms at the low end of the food chain. These organisms are then eaten by fish and the contaminants make their way up the food chain, accumulating in the bodies of marine wildlife.
Krill are small shrimp-like crustaceans which live in oceans around the world - mostly in cold water. They feed on plankton and marine algae, making them high in Omega-3. In recent years there has been a growing demand for krill oil as an alternative to fish oil for Omega-3 supplements.
Krill are found in large groups throughout the world's oceans. However, Antarctic Krill are often specifically targeted for the production of krill oil. They are found in large numbers in the Antarctic and the clean waters result in a low level of environmental toxins, making them a tempting target for krill-fishing companies.
A recent investigation by Greenpeace found that krill-fishing companies are becoming more active in the Antarctic, due to the increasing demand for krill oil. This could seriously damage the delicate eco-system of the Antarctic, as krill are a critical food source for penguins, whales, seals, sea-birds and many more. If the krill disappear from these waters, so will the incredible wildlife that depends on it to survive.